Public relations for start ups to small business

PR is so much more than getting your story in the media.
We’re certain you went into business to be found and be heard. So why muck around with your marketing? Stop trying to do bits and pieces.
Publicity Genie weaves traditional PR – media releases and media outreach – with digital and new media. Your audience does not just use one channel and many no longer get their news the old fashion way.
That is why our strategies encompass social media, blogging, grants, awards and video. We get to understand your target audience and take the story to them, making sure we create multiple touch points all eading back to you.
We love leverage … and that is our secret power. We know how to take one story and repackage it in 50 different ways.
It is called relationship building.
It takes time but it is worth it.
Talk to us … Rub the genie lamp to book a time to see how we can help you.


Yes, we will take care of it all for you. From writing media releases, organising interviews, creating all your social media content, finding guest blog spots and podcast interviews to entering you into awards and writing grant applications – you pick how much or how little you want us to do.

Work with one of our experiences PR specialists to boost your profiles and achieve your marketing goals.

Limited marketing budget? TGenie Lamp packages are a great solution. We do the work for you but it does not cost you a kidney.

You can pick from our three packages. Genie Lamp gives you a range of content options to choose from … and we are happy to mix and match. We do everyting from blogs, to article, media releases and social media posts. We brand the content for you, Find images to use for social media. Plus we share your content across our plaforms (we have an audience of over 150k), the internet to help with SEO and to leverage your content.

Where to start? We can develop a 3-month strategy with story ideas and an action plan to get your marketing moving.

You’ve got your plan done, but now feel stuck. We can work with you to help you implement the plan.


PR done for you intensive services
Managed by our magical PR executive team

We’ll do the work for you. Tap into our knowledge of all things publicity, media and PR. We will liaise with the media and other influencers on your behalf. We can manage just media outreach or we can do everything for you (blogging, social media, award applications, newsletter content, secure speaking gigs).

Starting from a minimum of 40 hours over 16 weeks, we will work to secure your media coverage with your ideal media, helping you realise your profile, be the go-to expert, cement your place as the expert in your field … or reach your other PR objectives.

Depending on your package, this is how we roll:

  • Phone, Zoom or in-person briefing
  • Your ‘brand story’ development factoring in your key messages
  • Creation of an editorial calendar including key events
  • Development of facts and figures
  • Proactive – One media release per month to targeted list, with two follow ups
  • Reactive – we monitor the media and media sources for other ops for you, responding accordingly
  • Development of your media kit and media page on your website

If you select a holistic package, this includes:

  • All of the above PLUS
  • Social media content creation and scheduling – two platforms
  • Securing speaking gigs
  • Sourcing podcast interviews
  • Four blogs per month (repurposed for use on multiple platforms)

Of course, we can tailor these packages to your needs. You may not want a media campaign, you may just want us to blog for your every month or manage your social media. We are talented genies; we work with you to achieve your goals

Media only $1,500 INCL GST

Holistic $2,300 INCL GST

*All retainers are subject to a minimum period of 16 weeks. At the end of the first 16 weeks, we will create a PR report for you to see what worked … and then you can renew. Payment is due at the start of the first month and payable on direct debit on a weekly or monthly basic. Retainers are not refundable should the client fail to respond or provide information requested, or should the client change the brief during any 16-week period.

We do have partnerships with a great social media marketing company … and you can add $675 per month onto your package to do targeted Facebook ads.

How it works

The Pitch

Let’s chat to see how we can help you. After our call, we will put together a scope of work to give you the full details of our public relations or marketing strategy for you. This will give an idea of the media/influencers we’ll target and what to you can expect from us.

Head Down – Get to Work

Month 1 – Foundation Building. We will prepare your bespoke PR plan, targeted media/influencer list, award ops, speaking ops, develop your media kit, work up media worthy story ideas (or blogs/articles), set up project management folder, update bios, target audience etc and start writing content for distribution in month 2.

Month 2 – 4 is all about implementation of the plan. You will have access to your file on Asana so you can see every step of the way what we are doing. We will send you weekly updates and a report at the end of the contract.


Done For You by our team of ex journalists and PR people

Min 3 month packages

Your done for you PR journey starts with a 30-minute conversation with one of our team who will pull out your story gold to use for media releases, blogs or social media content using key words to maximise your reach organically on Google. We have a cunning way of knowing the right questions to ask to find those media worthy stories you may not even realise you are sitting on.

We will send you our media release/blog template to get as much info from you as possible.

Click on the package you want. It will take you to our payment portal to set up your three-month payment schedule. From there you will be directed to our booking calendar to lock in a time to talk to our Publicity Genies.


$250 per month

We will:

– Write one piece of content, Your choice – media release or blog

– Repurpose into another you can use on social media platforms

– Repurpose into 15 social media posts with images and design and video for you to schedule

– If a media release, we’ll send to 5 journalists

$350 per month

We will:
– Write two pieces of content. Your choice – media release or blog
– Repurpose into two more you can use on social media platforms
– Repurpose into 30 social media posts and schedule for you (will need access to your social media platforms. You pick which one you want us to post to)
– One infographic
– One video
– If a media release, we’ll send to 10 journalists

$550 per month

We will:
– Write four pieces of content. Your choice – you can mix and match (a couple of blog and a couple of media releases)
– Repurpose into three more you can use on social media platforms
– Repurpose into 35 social media posts and schedule for you (will need access to your social media platforms. You pick which one you want us to post to)
– Two infographics
– Two videos
– Media release – we’ll send to 15 journalists


After a 90 to 120-minute discussion with you, we will develop a PR strategy to help focus your marketing and PR efforts for maximum results. The four-month strategy will set out for your month-by-month media releases ideas and suggestions on social media content, a media contact list targeted to your ideal clients, suggestions for awards and speaking ops, an overview of your target audience so you know exactly who you are talking to, suggestions to update bios, website and social media platforms and then we will lay it all out for you in an editorial calendar to make it easy for you to implement.

Email or call 0478718041 to organise a time to talk


After you have developed your PR package, don’t just file it away – act. If you are not sure what to do, we can help guide you. You do the work and we provide you with back up. You can do this as a one-off or on a month-to-month basis

Review your media releases and media pitch

30 minutes per month with one of the Publicity Genie team to ask questions, advice on story ideas and pitches

Access to our team via the closed Facebook group

$375 – one off

$350 – monthly basis (min three months)

Or you maybe you just need us to check your work occasionally …

We can review your media release ensuring the angle is strong and it is structure for easy reading. Send your media release via email to with FIX MY RELEASE in the subject line and we will get it back to you within 24 hours.



Annette Densham

Publicity Superwoman | Co-Founder Publicity Genie

Engaging Speaker | Trainer | Author | Award Winning Publicity Strategist | Publicity Management | Public Relations | Creative Writer

Annette Densham is a weaver of words, engaging story teller, hoarder of knowledge, larrikin, mum, wife and lover of musicals… now working closely with entrepreneurs and innovators on raising their profile by tapping into the power of PR and social media.

Rebecca McGregor

PR Partner| Publicity Genie

Publicity Management | Public Relations | Creative Writer

UK born and bred, Rebecca McGregor grew up with storytelling in her blood. Her love for writing led Rebecca into the world of PR and with over 14 years under her belt, her experience speaks for itself. With a no nonsense journalistic approach, she enjoys descriptive writing.

Check out our blog for tips and how to articles for the latest information on industry trends, tools and advice for doing your own publicity, marketing and raising your profile.

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