How To Know If Your PR Is Working

How To Know If Your PR Is Working

Have you heard the saying ‘what gets measured improves’? Well … it applies to all aspects of life including our businesses. In my workshops and blogs, I often bang on about having a plan. If you do not have a plan, how do you know where you are going … and how do you...
{PUBLICITY CASE STUDY} Getting A Story Published

{PUBLICITY CASE STUDY} Getting A Story Published

The Courier Mail ran a story about a lady with a rare hearing condition. So far, it has over 400 comments, 70 shares and my client’s email and phone has been running hot. TV programs and other print media have also jumped on this story with it being replicated in...