Free Publicity and Marketing Resources

Hints, tips and ideas on how to market your business on a shoestring budget.

How To Avoid Being Email Scammed

Beware. Email scammers are out to get you. They’re clever. Resourceful. Sneaky and highly motivated to line their own pockets. They have no conscious. Looking for the easy win. Email scams are big business. People make a living out of ripping off businesses,...

Should I Get A Real Office?

Counting up all the dollars I had spent on coffee meetings, I was surprised by how much I had forked out over the past 12 months. Business meetings have changed No one has ‘normal’ business meetings anymore. Who has an office? Coffee shops are the new office. Almost...

{Publicity Tips} Following Up A Media Release

I’ll let you in on a secret – I hate doing follow up calls when I trying to get publicity. Why? Most of the time, the call is a waste of time. If the journalist is interested in doing a story on you, they will call. That is why taking the time to learn how to write a...

How I Pimped My Profile To Get More Publicity

To really stand out, I knew I had to get the basics right. Who am I. What do I do. Why do I do it. Who do I do it for. If I want to get publicity for me … to grow my business … I had to get it right. Right? Living in the media and corporate world for most of my...

What Is PR? How A Small Business Can Use It.

PR is everything you say. Everything you do. Everything people say about you. Before you kick off your PR journey, it is important to understand what PR is and how you can use it. It is: Any activity keeping your brand or you top of mind in a positive way Not just...

How To Know If Your PR Is Working

Have you heard the saying ‘what gets measured improves’? Well … it applies to all aspects of life including our businesses. In my workshops and blogs, I often bang on about having a plan. If you do not have a plan, how do you know where you are going … and how do you...

{PUBLICITY CASE STUDY} Getting A Story Published

The Courier Mail ran a story about a lady with a rare hearing condition. So far, it has over 400 comments, 70 shares and my client’s email and phone has been running hot. TV programs and other print media have also jumped on this story with it being replicated in...

Award Winner? Me? My Lessons From Entering Business Awards

I have never thought of myself as a winner … of anything. The most exciting thing I remember winning was when I was seven. I won the Top Dog Award For Achievement. This award still means a lot to me – I still have it (and seven was a loooonnnngggg time ago). After...

PUBLICITY AND CONTENT WORKSHOP – BRISBANE AND GOLD COAST

Content is king.  Most of us feel like jesters when it comes to creating it – we’re either unsure of what to do, how to come up with interesting ideas that do not feel like they have been done to death or even if we have something of value to say. The best way to...

{PUBLICITY TIPS} Five PR Tools That Will Not Cost The Earth

PR is everything you say … everything you do and everything people say about you. Getting publicity for your business is the ultimate in third party credibility. But for most small businesses, they are stumped about how to actually use PR to get the attention they...

How To Survive Four Years In Business … Making Heaps Of Mistakes

Whew … four years in business. I made it.  Apparently, I am a high achiever; in the top 5 percent of businesses who make it past the first two years. When I look back over the first two years, I am amazed I made it. I came into business with no business nous AT ALL. ...

{SMALL BUSINESS} Using Social Media To Help Each Other Out

I’ve been watching a lot of Facebook and social media posts flying around asking people to support those in small business. Instead of spending your money with the big multinationals, redirect some of your spend to the little guys. A glorious sentiment. Helping...

{PUBLICITY} EXPOSE YOURSELF USING PR

“People do not buy goods and services. They buy relations, stories and magic.” Seth Godin PR can raise your profile. Through networking – connecting with like-minded people and potential clients, sponsoring events and causes – showing your community spirit and good...

{TIPS} How To Promote Your Event For Free (Or For A Little Bit Of Cash}

Event planning is job unto itself. Organising venues, guest lists, seating food, and the most important task – taking the time to promote your event. This should be your primary focus – getting bottoms on seats.  Because what is the point in holding the event if you...

{GETTING YOUR STORY OUT THERE} How to find stories journalists want

Stop … Yes, you! I see you and what you are doing. I see the amazing business you have. The people you help. The problems you solve. I bet if I asked you if you have a story to tell you would say ‘no’. I also bet if we spent 30 minutes together, I could find over 10...

{RETREAT} Three days working on your biz

GET SHIT DONE RETREAT – AUGUST 3 TO 5 Every now and then, I just love getting incredible people in one place to work on their business. It is nice to get  away from it all to get shit done (that is a technical business term). So often, we get focused on working in our...

PUBLICITY GENIE | PR INTO RESUTLS

PUBLICITY GENIE