How To Avoid Being Email Scammed

How To Avoid Being Email Scammed

Beware. Email scammers are out to get you. They’re clever. Resourceful. Sneaky and highly motivated to line their own pockets. They have no conscious. Looking for the easy win. Email scams are big business. People make a living out of ripping off businesses,...
Should I Get A Real Office?

Should I Get A Real Office?

Counting up all the dollars I had spent on coffee meetings, I was surprised by how much I had forked out over the past 12 months. Business meetings have changed No one has ‘normal’ business meetings anymore. Who has an office? Coffee shops are the new office. Almost...
{Publicity Tips} Following Up A Media Release

{Publicity Tips} Following Up A Media Release

I’ll let you in on a secret – I hate doing follow up calls when I trying to get publicity. Why? Most of the time, the call is a waste of time. If the journalist is interested in doing a story on you, they will call. That is why taking the time to learn how to write a...
How I Pimped My Profile To Get More Publicity

How I Pimped My Profile To Get More Publicity

To really stand out, I knew I had to get the basics right. Who am I. What do I do. Why do I do it. Who do I do it for. If I want to get publicity for me … to grow my business … I had to get it right. Right? Living in the media and corporate world for most of my...
What Is PR? How A Small Business Can Use It.

What Is PR? How A Small Business Can Use It.

PR is everything you say. Everything you do. Everything people say about you. Before you kick off your PR journey, it is important to understand what PR is and how you can use it. It is: Any activity keeping your brand or you top of mind in a positive way Not just...
How To Know If Your PR Is Working

How To Know If Your PR Is Working

Have you heard the saying ‘what gets measured improves’? Well … it applies to all aspects of life including our businesses. In my workshops and blogs, I often bang on about having a plan. If you do not have a plan, how do you know where you are going … and how do you...