Event planning is job unto itself. Organising venues, guest lists, seating food, and the most important task – taking the time to promote your event.

This should be your primary focus – getting bottoms on seats.  Because what is the point in holding the event if you do not tell anyone it is on?

If you are on a limited budget, marketing an event may be challenging EXCEPT if you know how to get publicity and promote your event for free or a small cost.

So … how to go about it?

Here are three ways to do it.

Flick the media release

What? Did I just say that? Me … a PR genie?  If you are new to the promoting game and have never written a media release, you may do what so many do and write it as a sales/marketing piece.Journalists are not in the business of marketing or promoting your business – that is just an added extra  Chances are you will get a response letting you know your release has been sent to the advertising department.

Or … you may write too much, turning it into war and peace … a great way to get your release deleted.

Or … you waffle and take too long to get to the point.

I suggest using my media release hack … otherwise known as an email.

Here is an example to copy and use:

Hi Journalist

On May 4, I am hosting an event featuring Darth Vadar and Luke Skywalker at May The Fourth Be With You luncheon.

I think your readers will be interested in hearing about what Mr Vadar has to say about family businesses and how to juggle relationship crossovers. We have over 200 people attending including: Jack Sparrow, the local MP of Dagobah plus many local businesses run by two to three generations.

The event is on at The Light Sabre Function Centre on Millennium Falcon Way from 11.30.  There will be many photo ops and Mr Vadar and Skywalker are happy to pose for photos and be interviewed.

I would like to invite you to attend. Is this something you would be interested in covering?

Regards, Event Planner

Phone number 000 000 000

Remember, journalists are in the business of telling stories – how does your event do that?

Social media to promote your event

Many groups now allow you to list your event on their page or have special days to promote events using the hashtag #events. Over time, I have collated a list of Facebook groups in a spreadsheet featuring what days each group allows certain posts. It is such a handy tool to have at my beck and call.

HINT – no one likes being sold to. Use stories to engage with people and if you have a long enough lead time, start building relationships and your profile in the group early so you do not seem like a ‘wham bam thank you ma’am’ promoter (all you are there for is to push your event).  People do business with people so let them get to know you.

Free event sites to promote your event

If you are running your event through Eventbrite or Try Booking, they have a list of sites you can promote your event for free through.  Many local councils also have a place for you to upload your event – allowing you to spread your message further. MeetUp is also another great place to promote events through … and at 15 bucks a month, it should not break the bank.

If you would like to find out how to can use PR for your business, let’s have a free 20 minute chat.  Email the Publicity Genie team to book a time hello@publicitygenie.com