Free Publicity and Marketing Resources

Hints, tips and ideas on how to market your business on a shoestring budget.

{MEDIA RELEASE} Airbnb Strangers Treating Homes With Disrespect

Airbnbs are popping up like mushrooms after the rain. On the south east corner there are almost 10,000 people who have put up their investment to strangers. Many newbie hosts may be in for surprise when the electricity bill drops into their letter box. Sharyn Watson,...

{Media Release} Success Fee Helps Everyone Grow

When Gold Coast business coach Kate Osborne wanted to grow her business, she knew she wanted to help a young woman who wanted a foot in the door. She reached out to Julie Bolitho asking about the Queensland Government’s Back to Work initiative. The initiative gives...

{MEDIA RELEASE} Author Uses Childhood Pain To Help Other Women Heal

Marisa Russo, author of “Freeing the Unloved Girl”, suffered all forms of abuse in her childhood. Now she uses her pain as her power to help other women who have become stuck in women’s only workshops starting next month. Marisa often considered ending her life; she...

Can You Guarantee Me Media Coverage?

I get asked this a lot... "Can you guarantee me media coverage?" The only guarantee of placement is if you pay for it. There is no way to guarantee quantity or location; even with great contacts. The media is (should) independent, driven by the needs of its audience....

Ten story topic ideas you can share with the media

Stop … Yes, you! I see you and what you are doing. I see the amazing business you have. The people you help. The problems you solve. I bet if I asked you if you have a story to tell you would say ‘no’. I also bet if we spent 30 minutes together, I could find over 10...

{MEDIA RELEASE} CopyCon Sponsorship Adds Up For Xero

Xero has just signed on the dotted line as the sponsor of CopyCon, Australia’s first and only copywriting conference. Kate Toon, conference founder and award-winning copywriter, said having Xero on board means the conference can ramp up her mission of helping beginner...

{Leverage Tips} What To Do With Your Blog Once You Have Written It

Blogging is a great way to share your thoughts, ideas, knowledge and expertise with your target audience … especially in your voice. It is an informal way to connect your genius with those looking to tap into it. BUT … it is not enough to write a blog, upload it on...

Business Mistakes Everyone Makes But Doesn’t Admit To

When it comes to soloism there are definitely common business mistakes that we freely admit to. For example, not thinking about marketing, not setting goals, not understanding the market place or your numbers, and having no plan. And that there is quite a list!...

Trolls Under The Social Media Bridge

I’m one of those old farts that grew up without mobile phones, YouTube and Facebook. If I wanted to talk or get info somewhere, I had to make an effort. My kids reckon I am OLD. Their eyes roll when I begin “when I was a kid …” I grew up with spirit copiers (I even...

Test And Measure Before Giving Up

Have you heard the saying 'what gets measured improves'? Well ... it applies to all aspects of life including our businesses. In my workshops and blogs, I often bang on about having a plan. If you do not have a plan, how do you know where you are going ... and how do...

We’ve Got To Stick Up For One Another

I had the great fortune of being in the space of someone I have watched from afar for a long time. A woman who epitomises business nous, savviness and a great philosophy on life. It was by chance (or was it?) I was there. Two of my good friends has been to events with...

{TIPS} How To Promote Your Event For Free (Or For A Little Bit Of Cash}

Event planning is job unto itself. Organising venues, guest lists, seating food, and the most important task – taking the time to promote your event. This should be your primary focus – getting bottoms on seats.  Because what is the point in holding the event if you...

{PUBLICITY TIPS} Five PR Tools That Will Not Cost The Earth

PR is everything you say … everything you do and everything people say about you. Getting publicity for your business is the ultimate in third party credibility. But for most small businesses, they are stumped about how to actually use PR to get the attention they...

{Publicity Tips} Following Up A Media Release

I’ll let you in on a secret – I hate doing follow up calls when I trying to get publicity. Why? Most of the time, the call is a waste of time. If the journalist is interested in doing a story on you, they will call. That is why taking the time to learn how to write a...

{GETTING YOUR STORY OUT THERE} How to find stories journalists want

Stop … Yes, you! I see you and what you are doing. I see the amazing business you have. The people you help. The problems you solve. I bet if I asked you if you have a story to tell you would say ‘no’. I also bet if we spent 30 minutes together, I could find over 10...

How I Pimped My Profile To Get More Publicity

To really stand out, I knew I had to get the basics right. Who am I. What do I do. Why do I do it. Who do I do it for. If I want to get publicity for me … to grow my business … I had to get it right. Right? Living in the media and corporate world for most of my...

What Is PR? How A Small Business Can Use It.

PR is everything you say. Everything you do. Everything people say about you. Before you kick off your PR journey, it is important to understand what PR is and how you can use it. It is: Any activity keeping your brand or you top of mind in a positive way Not just...

Should I Get A Real Office?

Counting up all the dollars I had spent on coffee meetings, I was surprised by how much I had forked out over the past 12 months. Business meetings have changed No one has ‘normal’ business meetings anymore. Who has an office? Coffee shops are the new office. Almost...

How To Know If Your PR Is Working

Have you heard the saying ‘what gets measured improves’? Well … it applies to all aspects of life including our businesses. In my workshops and blogs, I often bang on about having a plan. If you do not have a plan, how do you know where you are going … and how do you...

{RETREAT} Three days working on your biz

GET SHIT DONE RETREAT – AUGUST 3 TO 5 Every now and then, I just love getting incredible people in one place to work on their business. It is nice to get  away from it all to get shit done (that is a technical business term). So often, we get focused on working in our...

{PUBLICITY CASE STUDY} Getting A Story Published

The Courier Mail ran a story about a lady with a rare hearing condition. So far, it has over 400 comments, 70 shares and my client’s email and phone has been running hot. TV programs and other print media have also jumped on this story with it being replicated in...

{PUBLICITY} EXPOSE YOURSELF USING PR

“People do not buy goods and services. They buy relations, stories and magic.” Seth Godin PR can raise your profile. Through networking – connecting with like-minded people and potential clients, sponsoring events and causes – showing your community spirit and good...

Award Winner? Me? My Lessons From Entering Business Awards

I have never thought of myself as a winner … of anything. The most exciting thing I remember winning was when I was seven. I won the Top Dog Award For Achievement. This award still means a lot to me – I still have it (and seven was a loooonnnngggg time ago). After...

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