What Everybody Ought to Know About Publicity

What Everybody Ought to Know About Publicity

Everybody ought to know the answer to the question: “What is publicity?”

Luckily, Publicity Genie is here to answer it for you!

Publicity is making something known to the public. It is spreading information to the general—local or national –market. It’s information with a news value used to attract public attention or support.

Everybody can use publicity.

Publicity is different from advertising because it’s free.

Publicity is a form of promotion and it is more powerful than advertisements, because someone else is saying good things about you. You can’t pay for it- you have to earn it!

Why Free Publicity?

Knowing how to get free publicity can transform your business. Imagine letting thousands, even millions of people know about your service, your products, and what you do without having to spend big bucks.

Perhaps you want to make more sales, get more clients, or be seen as an expert in your field. You do not have to wear flashing lights or be outrageous to achieve these goals.

Whether you are a personal trainer, a business coach, own a bricks and mortar business, write books, or sell products, you have something to share with the media. 

Don’t ever think you have nothing to share. 

You don’t have to be a multinational big business for the media to be interested in what you have to say.

Consider the following:

What strategies do you use now to get more customers and sell your products/services?

Do you advertise on TV, radio or your local paper?  Are you using social media?

You don’t need to be a public relations expert to get free publicity. Regardless of your business, free publicity is available to you. You just need to reach out and grab it!

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