{Publicity} Media kit next step – About Us

{Publicity} Media kit next step – About Us

At the bottom of the media release or in a media kit, is a boilerplate about the company sending. Basically it is information about a company and if you want publicity, then you need to really get clear on who you are and what you do.

It provides a high-level overview of a company and what it does. Chances are you already have something like this on your website on the About Us page. So you do not have to start over, you can use that in your media kit.

Writing the boilerplate with publicity in mind

Here’s what not to do:

  • Don’t make the journalist have to guess what you do by being too clever or giving too much information.
  • Don’t make it too long – for a media kit, 100 to 250 words max.
  • Don’t use jargon or industry lingo
  • Avoid using flowery language and over inflated claims – ‘we are the leaders in our industry’ … ‘our products are unique’
  • After reading your boilerplate, a journalist, blogger, or podcaster should understand EXACTLY what your company does.
What to put in it
  • Where is your company
  • When was it founded?
  • What do you sell or do?
  • Why you do what you do?
Why you need one
A boilerplate helps journalists know more about you … and if you end game is to get publicity, it is all about making easy for them. It gives then a snap shot of what you do and why. If they are using you for a story, the boilerplate gives them a snap shot … it is about making it easy for them. You can also use this on the bottom of your media releases.


about us, media kit, publicity


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