How to find stories, get publicity, be seen as the GO TO person, get your business in the media and found by your ideal client



Book in your free 20-minute call with me so I can help you find your media story, what media you can reach out to or help you hone your strategy. Of if you have no idea how to even get started … I can point you in the right direction.

Publicity Genie weaves traditional PR with the latest social media platforms and content marketing strategies to get your story into the hands of the right people.

Your story is your most powerful marketing asset. We work with you to raise your profile, cement you as the GO TO person in your field and find you media, speaking and promotional opportunities.




Media Kit


Talking about yourself is hard … no one want to do that! That is why you need to got to someone else talking about you. It’s called third-party credibility.   You can use it by getting your story into the the media, or winning an award, or getting speaking gigs or running your own networking events … becoming a person of influence. Don’t forget the power of  new media like blogging, video, podcast and social media. EVERY business has something to say; has a story to tell. Publicity Genie’s fresh approach will help you raise your profile, lock in your place as an expert and leverage your brand and profile. Some call it PR, getting free publicity; we call relationship building and storytelling – getting your content into the right hands so your ideal audience knows what you do, how you do it and why you do. Packages from $675 per month (or we can do hourly packages – you pick the time).

Public Relations Online Courses



Urgh … not another training program or workshop? YES! Time is short and most of us have a small business for marketing … but we want big results? Life is just so damn busy. That is why most of our training is available online. For those who want to learn the basics of getting into the media and creating great content to leverage with bloggers, podcasters and influencers, there is 5 MINUTE PR – a 4-week program with 2 videos a week taking you through how to find stories, write them, find media contacts and what to send when you send your release – $157.

Or come on one of our ADVENTURE trips.

Or HOW TO BE YOUR OWN PUBLICITY GENIE – 5 modules of content rich step-by-step info and action sheets to help you be your own PR person. Get access to this program for 12 months for $597 (plus exclusive content, interviews and resources). We’ve made it easy and bite-sized. Learn more here


Custom, creative & affordable web solutions for SMEs. We work with you to develop the website  you need to propel your business forward. We help you build your brand authority with consistent visual branding and key messages across all your digital platforms and also implement the latest digital marketing funnel strategies. Well… that sounds boring!  We do all of this so you do not have to worry.  We just need your content (or we can do it for you) and then we can get started creating the perfect site for you.


Social Media Management


Social media management, marketing funnels & brand strategy. So much to choose from, so little time.

We will work with you to find the right one for you and your audience. If we are getting all formal about it, we are talking target audience, platform, messages and content – works and images. We want you to to focus your time and money on to get the best return for your business. With a tailored strategy, you can build effective campaigns to develop strong relationships, engage your customers, grow your list and ultimately increase sales.


Get your hands on my “Be Your Own Publicity Genie” workbook. Click below to find out more and to purchase your copy so you can build great marketing foundations and uncover the story magic in your business:


Here are the PR actions I can either do for you or teach you:
• Strategy development – PR, social media or PR and social media
• Media releases
• Media pitching
• Blogs
• Social media content development and posting
• Interview prep
• Article writing
• Editing/proofreading
• Web content
• Sales emails
• Newsletters

I’ve also written a book if you’d like to DIY some Press Releases and Media Outreach. You can find out more here – PUBLICITY BOOK.

Annette Densham's Book -Be your own Publicity Genie

The Power of PR: Free publicity is 3x more effective than advertising because someone else is giving you credibility.


You CAN NOT buy that.




Media Releases Written

'000 Dollars worth of FREE publicity

Number of Media Outlets our clients have been featured in

Cups of Warm Beverages (and counting...)

Collectively, our clients have received over $4 million worth of free publicity.



Annette Densham

Annette Densham

Publicity Superwoman | Co-Founder Publicity Genie

Engaging Speaker | Trainer | Author | Award Winning Publicity Strategist | Publicity Management | Public Relations | Creative Writer

Annette Densham is a weaver of words, engaging story teller, hoarder of knowledge, larrikin, mum, wife and lover of musicals… now working closely with entrepreneurs and innovators on raising their profile by tapping into the power of PR and social media.

Aliska Bierman

Aliska Bierman

Business Branding & Web Design | Co-Founder Publicity Genie

Website Design | Business Branding | Digital Marketing

Aliska’s magic lies in developing content marketing strategies to help SMEs achieve their marketing goals such as building brand recognition, authority and trust; customer engagement; boosting sales; and reducing overall marketing costs.

Rebecca McGregor

Rebecca McGregor

PR Partner| Publicity Genie

Publicity Management | Public Relations | Creative Writer
UK born and bred, Rebecca McGregor grew up with storytelling in her blood. Her love for writing led Rebecca into the world of PR and with over 14 years under her belt, her experience speaks for itself. With a no nonsense journalistic approach, she enjoys descriptive writing.

Check out our blog for tips and how to articles for the latest information on industry trends, tools and advice for doing your own publicity, marketing and raising your profile.


{RETREAT} Three days working on your biz

GET SHIT DONE RETREAT – AUGUST 3 TO 5 Every now and then, I just love getting incredible people in one place to work on their business. It is nice to get  away from it all to get shit done (that is a technical business term). So often, we get focused on working in our businesses, not working on. We put off doing things like blogging, social media content, media releases, updating our web content, taking the time to plan the next few months. This impacts on our exposure to our target audience .., how can people do business with you if you are hiding away or not sharing your genie-us? Your primary job in business is to market your products and services. I want to be there for you over the three days to help you get it done.  To help you with your marketing and PR. The retreat starts on Thursday afternoon where we will set our goal/s for the weekend, creating an action plan so we can leave knowing we have ticked those boxes. We will work til 9pm to make the most of our days together. Then we get to work on whatever it is you need to get done. Price is $600 – that includes accomodation, food (but we will all dig in to cook) and my guidance/help.  Not bad for three days of PR love. Retreat finishes up 11am on Saturday 5 August. Where: The gorgeous and quiet Gindabara on Coochiemudlo Island (there is no WiFi but you can use your phone) Date: 3 to 5 August People: Only 8 max Pay... read more

{PLANNING} Three Ms for Mapping Your Small Business Path To Get Publicity

I work with a lot of small businesses. Some know exactly who they are and where they are going but the vast majority, while having the best products and service, are stuck in practitioner mode and hesitant to step out and grab publicity. Focused on the day-to-day, with no plan or strategies in place, marketing not a priority and often left wondering where the next customer or client will come from. They are brilliant at what they do but trying to do it all alone and without a plan. One of the things I love is training small business peeps to do is be their own publicity genie. After I get through explaining PR is and why it should be a tool to be used to build their profile and business, I ask ‘who has a plan – a marketing plan or a business plan?’, you can hear the crickets. Maybe, two people in a room of 20 people say yes. It does make it more challenging to get where you want to be without a plan. It is like getting in a car to go to Melbourne, without looking at a map and keeping your fingers crossed hoping you are heading in the right direction just be relying on your best guess. Business success, starts and ends, with having a plan. A map that lays out your direction, the tools you need to get there and the people you need to help you achieve your goals. Relying on your natural talents is not enough. But … before you even get started creating a PR/marketing plan, it is good... read more

{PUBLICITY} Is Your Private Facebook Post Just Clickbait For The Media?

Are Facebook posts story fodder for journalists lurking in groups? Especially private or closed groups? As a member of these groups, do you have an expectation that what you say in the group stays in the group? Given Facebook (and other platforms) are SOCIAL media, is there really such a thing as private? Who has a right to share your Facebook posts? Members of one group on Facebook found out recently that what they share in the group was great content for a journalist, who approached the group founder to reprint what members were saying about a topic. From all accounts … shit hit the fan! Not happy Jan was the consensus because many of these members shared their stories thinking they were doing so in a safe space. What is the protocol here? Let’s look at the nature of Facebook and journalism … is any publicity, good publicity? More and more journalists look to social media for ideas and story ideas. Every day there is a story somewhere in the media collating tweets, turning them into news (especially when it comes to celebs talking about the death of another celeb or feedback about a reality TV show). As more journalists rely on social media to find stuff to write about, we must ask what is acceptable when it comes to using comments and posts that were not written or shared for use as a media story. So … are your posts fair game for journalists? And do they have to tell each person they are quoting their posts is juicy clickbait? It is a grey area.  After scouring the... read more

{TIPS} How To Promote Your Event For Free (Or For A Little Bit Of Cash}

Event planning is job unto itself. Organising venues, guest lists, seating food, and the most important task – taking the time to promote your event. This should be your primary focus – getting bottoms on seats.  Because what is the point in holding the event if you do not tell anyone it is on? If you are on a limited budget, marketing an event may be challenging EXCEPT if you know how to get publicity and promote your event for free or a small cost. So … how to go about it? Here are three ways to do it. Flick the media release What? Did I just say that? Me … a PR genie?  If you are new to the promoting game and have never written a media release, you may do what so many do and write it as a sales/marketing piece.Journalists are not in the business of marketing or promoting your business – that is just an added extra  Chances are you will get a response letting you know your release has been sent to the advertising department. Or … you may write too much, turning it into war and peace … a great way to get your release deleted. Or … you waffle and take too long to get to the point. I suggest using my media release hack … otherwise known as an email. Here is an example to copy and use: Hi Journalist On May 4, I am hosting an event featuring Darth Vadar and Luke Skywalker at May The Fourth Be With You luncheon. I think your readers will be interested in hearing... read more

{GETTING YOUR STORY OUT THERE} How to find stories journalists want

Stop … Yes, you! I see you and what you are doing. I see the amazing business you have. The people you help. The problems you solve. I bet if I asked you if you have a story to tell you would say ‘no’. I also bet if we spent 30 minutes together, I could find over 10 stories in your business you could share with the media because I know you have them (you just need a prod to help start the story digging process). Once you know what a journalist is looking for, then you will have stories on tap. I use a really cool tool called Content Creation Matrix to help pull out story ideas. Sharing your stories Either your personal stories or our business stories is the most incredible way to connect with your target audience.  To engage them. To inspire them. To give hope. To provide useful information. Stories can be shared using a blog, Facebook, Instagram, Linkedin, article websites or … the most powerful platform for sharing a story – the media. The key to getting media coverage is knowing what a journalist wants.  You can get all fancy schmansy and complicated with your story but really, a journalist is looking for a good story that will engage THEIR audience. So the key here is KNOW YOUR TARGET AUDIENCE – match that with the right media outlet and you are onto a winner. Do we have a problem? But the age old problem with people sharing stories is most have no idea what makes a good story or that they even have one.... read more

{SMALL BUSINESS} Using Social Media To Help Each Other Out

I’ve been watching a lot of Facebook and social media posts flying around asking people to support those in small business. Instead of spending your money with the big multinationals, redirect some of your spend to the little guys. A glorious sentiment. Helping someone build their dream. Helping someone grow their business to the point where they are earning a profit and can employ others. Why do we struggle with that? We have no problem walking into Woolworths to spend $200 on stuff in boxes but when our friend asks us to buy their skin care or other useful product, we are reluctant to part with our hard-earned cash. You see it all the time for those in network marketing – they offer similar if not better products than the big well-known chains. Yet their friends run for cover when asked to buy from them. I am sure there is a scientific reason for this (but when I Googled this phenomena, I could not find anything). I find the same mindset on Facebook. For those in small business, the holy grail on Facebook is to get likes and people engaging with our posts. Achieving organic reach is the ultimate but many of us find this hard without spending a few bucks on advertising. Even then, there is no guarantee of post cut through. You see pages with thousands of people as likers; there is lots of ‘to’ going on but not a lot of ‘for’. No comments being made and hardly any likes. There’s a few reasons for that: The content sucks – boring and uninspiring The content misses... read more

{PUBLICITY TIPS} Five PR Tools That Will Not Cost The Earth

PR is everything you say … everything you do and everything people say about you. Getting publicity for your business is the ultimate in third party credibility. But for most small businesses, they are stumped about how to actually use PR to get the attention they desire and need to grow their businesses.  And then there is the perennial challenge in business – having the budget to get someone to help you. What if I gave you some tips on how you can do your own PR and get publicity without it costing a mint? Some simple tools and ideas you can use to help stand out and be noticed? A Lot With Less I picked up many of these tools working in the not for profit world. You learn how to do a lot with less when you are reliant on funding and have a limited (if non-existent budget). It is important to realise PR and publicity is so much more than seeing your name in the paper or your face on the tellie. Mainstream media is just ONE PR tool you can use. Never put your eggs in one basket. That is where picking the right one comes down to knowing (really knowing) your target audience – what they read, watch and listen to – is crucial.  To get the max impact laser focused on your avatar’s pain points. I know we live in an age where we want instant results and want to be overnight successes, but good quality PR and publicity, and relationships build on trust and integrity take time. Some of these tips are... read more

How To Survive Four Years In Business … Making Heaps Of Mistakes

  Whew … four years in business. I made it.  Apparently, I am a high achiever; in the top 5 percent of businesses who make it past the first two years. When I look back over the first two years, I am amazed I made it. I came into business with no business nous AT ALL.  None. Zip. Nada. Yes, I had worked in corporate but I had a team backing me up.  I did not have to know everything. I delegated, redirected or outsourced.  When you have a big budget, you can do this. Entrepreneurship is different. Way, way, way different. You go into business with a great idea; a solution to a problem that you have the skills to solve.  That is the easy bit.  It is all the other things you must make work in business that ensures your growth and profitability. Such as administrative skills, systems and processes, customer service, finance, bookkeeping, web development, social media, marketing … You might tick some of the boxes but chances are not all. The thing is even if you do tick all the boxes, who really can do all of the things you need to do in business well all THE TIME? Quite often, when you start a small business, you begin with little capital (like me) so being able to engage a team to help with all the business management side is not possible. So begins the frenzy of business growth. The long hours trying to get everything done. Family and friends looking at you like you are crazy because you should just go get a job... read more


Content is king.  Most of us feel like jesters when it comes to creating it – we’re either unsure of what to do, how to come up with interesting ideas that do not feel like they have been done to death or even if we have something of value to say. The best way to connect with your audience is to give them info, ideas, topics and useful content they can use to make their lives better and easier. Do you know what that means for you? You have created a valuable relationship – because people do not care how much you know until they know how much you care.  Give them content that doest that. ONE DAY WORKSHOP TO SHOW YOU – how to use it to connect with potential clients and convert into sales. How to use those awesome stories you know you have (deep down) to connect with journalists, who will share your story to MORE people? Do you freeze up when it comes to writing stuff for your Facebook page, your website blog or to share with the media about something awesome you have done? You are seriously not alone. I specialise in helping people find great stories to share across all these platforms.  I have 32 different ways to help you come up with things to write about. Great content helps you build powerful relationships. Great content – sharing information that informs, inspires and  educates is a tools you can use to get leads, make more sales, get publicity through the media and cement you as the authority in your space. Every single one of us in business has stories to share.... read more

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