{BUSINESS LESSONS} How The Worst Things Can Be The Best Thing

{BUSINESS LESSONS} How The Worst Things Can Be The Best Thing

Being called into the COO’s office to be told your job is gone was one of the worst days in my professional life. I have never lost a job EVER.  Has that ever happened to you? After being headhunted for my ‘dream job’ to be let go 12 months later was crushing. I thought it was the end of my world. That was three years ago. Life is now completely different. I am so grateful to my previous employer for taking my safety net away. It pushed me into this life. How’s that for a silver lining? As a lifelong employee, my head was filled with uncertainty – how would I survive without a regular income? My security was gone. My purpose seemed pointless. I spiralled into depression because so much of my being was tied up in what I did. It’s your stage As I slowly emerged from my self-imposed exile – locked in my home, living off my redundancy package, sulking and feeling sorry for myself – it dawned on me the worst thing can be the best thing. I seriously went from redundancy to rock star – on a stage of my making. Of course, hindsight is a wonderful thing. It’s easy to look back with rose coloured glasses and see what you want; to forget the despondency and the loss of identity. To brush aside the negative and focus on the positive (after all, life is meant to be sunshine and rainbows; you only need to look at Facebook to see how perfect everyone’s life is). But life is not sanitised and we need the...
{PUBLICITY} Is Your Private Facebook Post Just Clickbait For The Media?

{PUBLICITY} Is Your Private Facebook Post Just Clickbait For The Media?

Are Facebook posts story fodder for journalists lurking in groups? Especially private or closed groups? As a member of these groups, do you have an expectation that what you say in the group stays in the group? Given Facebook (and other platforms) are SOCIAL media, is there really such a thing as private? Who has a right to share your Facebook posts? Members of one group on Facebook found out recently that what they share in the group was great content for a journalist, who approached the group founder to reprint what members were saying about a topic. From all accounts … shit hit the fan! Not happy Jan was the consensus because many of these members shared their stories thinking they were doing so in a safe space. What is the protocol here? Let’s look at the nature of Facebook and journalism … is any publicity, good publicity? More and more journalists look to social media for ideas and story ideas. Every day there is a story somewhere in the media collating tweets, turning them into news (especially when it comes to celebs talking about the death of another celeb or feedback about a reality TV show). As more journalists rely on social media to find stuff to write about, we must ask what is acceptable when it comes to using comments and posts that were not written or shared for use as a media story. So … are your posts fair game for journalists? And do they have to tell each person they are quoting their posts is juicy clickbait? It is a grey area.  After scouring the...
{TIPS} How To Promote Your Event For Free (Or For A Little Bit Of Cash}

{TIPS} How To Promote Your Event For Free (Or For A Little Bit Of Cash}

Event planning is job unto itself. Organising venues, guest lists, seating food, and the most important task – taking the time to promote your event. This should be your primary focus – getting bottoms on seats.  Because what is the point in holding the event if you do not tell anyone it is on? If you are on a limited budget, marketing an event may be challenging EXCEPT if you know how to get publicity and promote your event for free or a small cost. So … how to go about it? Here are three ways to do it. Flick the media release What? Did I just say that? Me … a PR genie?  If you are new to the promoting game and have never written a media release, you may do what so many do and write it as a sales/marketing piece.Journalists are not in the business of marketing or promoting your business – that is just an added extra  Chances are you will get a response letting you know your release has been sent to the advertising department. Or … you may write too much, turning it into war and peace … a great way to get your release deleted. Or … you waffle and take too long to get to the point. I suggest using my media release hack … otherwise known as an email. Here is an example to copy and use: Hi Journalist On May 4, I am hosting an event featuring Darth Vadar and Luke Skywalker at May The Fourth Be With You luncheon. I think your readers will be interested in hearing...
{GETTING YOUR STORY OUT THERE} How to find stories journalists want

{GETTING YOUR STORY OUT THERE} How to find stories journalists want

Stop … Yes, you! I see you and what you are doing. I see the amazing business you have. The people you help. The problems you solve. I bet if I asked you if you have a story to tell you would say ‘no’. I also bet if we spent 30 minutes together, I could find over 10 stories in your business you could share with the media because I know you have them (you just need a prod to help start the story digging process). Once you know what a journalist is looking for, then you will have stories on tap. I use a really cool tool called Content Creation Matrix to help pull out story ideas. Sharing your stories Either your personal stories or our business stories is the most incredible way to connect with your target audience.  To engage them. To inspire them. To give hope. To provide useful information. Stories can be shared using a blog, Facebook, Instagram, Linkedin, article websites or … the most powerful platform for sharing a story – the media. The key to getting media coverage is knowing what a journalist wants.  You can get all fancy schmansy and complicated with your story but really, a journalist is looking for a good story that will engage THEIR audience. So the key here is KNOW YOUR TARGET AUDIENCE – match that with the right media outlet and you are onto a winner. Do we have a problem? But the age old problem with people sharing stories is most have no idea what makes a good story or that they even have one....
{Publicity Tips} Following Up A Media Release

{Publicity Tips} Following Up A Media Release

I’ll let you in on a secret – I hate doing follow up calls when I trying to get publicity. Why? Most of the time, the call is a waste of time. If the journalist is interested in doing a story on you, they will call. That is why taking the time to learn how to write a good media release is so important. When you get 100s of releases a day, can you imagine how annoying it would be to be followed up by everyone? The follow up is one of the most annoying things in the day of a journalist, editor, journalist and producer. Asking ‘did you get my media release?’ is really a banal question. In saying that, I have followed up releases only to find the journalist did not get it and I was able to start a conversation with them – leading to a story. Follow Up or Forget It Your media release is stacked with quality content, new information, and a fresh angle on a story. You really want to make sure your story does not get lost in the clutter of the newsroom. There are lots of reasons why a journalist does not get back to you – they did not get the email, it got lost in all the other emails, they forgot, they missed it or they are no interested.  To discount the other options – FOLLOW UP. The mistake SO many people make when it comes to chasing publicity, is to not follow up.  That does not mean a phone call, it could be a follow up email. But...
PUBLICITY BOOK – Be Your Own Publicity Genie

PUBLICITY BOOK – Be Your Own Publicity Genie

YOU CAN DO YOUR OWN PR Purchase your copy of Be Your Own Publicity Genie workbook. Info & Action Packed Chapters to Help You Get Noticed & Be Media Savvy Everything you need to know about laying strong foundations to launch you and your business to the media and beyond. Whether you are a start up, an established business, an author, speaker, retailer, product supplier or service provider – everyone has a story …and you should be sharing it for free publicity. The Publicity Genie book covers: – Writing your bio, USP and key messages – Finding media contacts and how to connect with journalists and influencers – Uncovering your stories – How to write a PR plan – Steps on how to send a media release and follow up with a journalist – How to write a kickass media release – How to repurpose all your content for multiple uses After 30 plus years as a journalist, I know a thing or two about building relationships with the media.  I know what makes a good story .. and I know how to leverage your story so you are not having to come up with hundreds of pieces of content. In  this book, I share with you actionable and easy to do activities, ideas on coming up with stories you can use for blogging, social content and media releases and how to build a solid profile. Only $32 plus $10 postage and handling   WILL POST INTERNATIONALLY ON REQUEST – EMAIL...