PUBLICITY BOOK – Be Your Own Publicity Genie

PUBLICITY BOOK – Be Your Own Publicity Genie

YOU CAN DO YOUR OWN PR Purchase your copy of Be Your Own Publicity Genie workbook. Info & Action Packed Chapters to Help You Get Noticed & Be Media Savvy Everything you need to know about laying strong foundations to launch you and your business to the media and beyond. Whether you are a start up, an established business, an author, speaker, retailer, product supplier or service provider – everyone has a story …and you should be sharing it for free publicity. The Publicity Genie book covers: – Writing your bio, USP and key messages – Finding media contacts and how to connect with journalists and influencers – Uncovering your stories – How to write a PR plan – Steps on how to send a media release and follow up with a journalist – How to write a kickass media release – How to repurpose all your content for multiple uses After 30 plus years as a journalist, I know a thing or two about building relationships with the media.  I know what makes a good story .. and I know how to leverage your story so you are not having to come up with hundreds of pieces of content. In  this book, I share with you actionable and easy to do activities, ideas on coming up with stories you can use for blogging, social content and media releases and how to build a solid profile. Only $32 plus $10 postage and handling   WILL POST INTERNATIONALLY ON REQUEST – EMAIL...
Publicity: Seven Main Media Release Boo Boos Rookies Make

Publicity: Seven Main Media Release Boo Boos Rookies Make

There are many reasons why your media release is overlooked – your timing is off (the story has already been done), the journalist has not seen your release, or it is not the right fit. If you are seeking publicity, you have to make sure you tick their boxes. But … if you factor in the common mistakes people make when sending a story to a journalist, you can minimise your story being sent to the recycle bin. You want publicity so it makes sense to spend time and energy on getting your public relations and marketing right so you get the publicity you deserve. Here are my top 7 (there are lots more but these are the main boo boos that stood out to me when I was on the receiving end of media releases): Like murky water To get a message across you need to know what your message is.  Spend time workshopping your key messages.  A key message needs to be clear, concise and communicate what you do and why you do it. If your message is too complicated or confusing or too commercial, it’s like looking through muddy water – can’t see and have no idea where to go!  A simple, concise, and compelling message that accurately captures your product or service is vital to long-term PR success. Over the top Don’t make hyperbolic claims, exaggerate or just flat our lie.  Stick to the facts, use your key messages and you will be listened to.  Otherwise, you risk being ignore because journalist have BS radars finely tuned by wading through piles of media releases that...
Making Over Your Profile

Making Over Your Profile

We all know if we want a building to stay up for a long time, the foundations have to be sturdy and solid.  When you are building a business, the same concept applies. When you want to build a profile, the be recognised as an expert and authority in your field, there are four things you should focus on before hanging out your shingle. I remember starting out in my business just over three years ago. After 30 plus years as an employee, I had no idea on how to run a business, yet alone start one.  I think the first year was spent falling forward, occasionally grazing my knee, trying to work out what to do. I did workshops, online courses, weekend boot camps but did not find the magic pill to give me the one size fits all answer. Along the way, after talking to many others in the same position as me, here are the four foundations every budding expert needs: Your bio – the story of you What do you do and who are you? These are not a philosophical question, more questions of what have you done, why should people use your service, what is your expertise and what is your purpose. Your bio is one of the first things a person sees about you … and the first place you need to update your bio is your LinkedIn profile. Google yourself (go on … do it now because your prospective client already has). What came up first? Your LinkedIn profile.  Once you have written your bio you can use it on your website,...
You Do Not Have To Be Slick To Stand Out

You Do Not Have To Be Slick To Stand Out

I received a really cool compliment recently. It reinforced what I am doing is on the money. I am reaching people. Connecting my message with their pain points. Providing solutions to help the small businesses I work with stand out. I was told, I was one of the best speakers this person had seen … and I know this person has sat in front of many professional speakers. People bigger, more successful who are making a cracker barrel more money than me. The reason why this compliment filled my heart … it proved that being myself has enormous value … and I do not have to really try hard to be myself. I have never seen myself as a professional speaker.  I am an ex journo who has harnessed what I know to meet the needs of my target audience (sounds so clinical). After losing what I thought was an awesome career op, I spiralled into depression. I was mourning the loss of my identity that was so tied to what I was doing for a job. In my mid-40s, I thought that was the end. Ah … the power of reinvention.  I took skills crafted over 20 plus year writing stories for newspapers and magazines and jumped the fence (same may say the dark side) – teaching people how to find and share their stories with the media. Bliss! I absolutely LOVE what I do. To be honest with you (and my husband will tell you this is true) I don’t really acknowledge or give myself credit for how good I am at what I do and how...
Oprah is right …

Oprah is right …

Like Oprah says … everyone has a story to tell.  “There is power and meaning in everybody’s story.” That means you.  Your stories of triumph, adversity, challenges, wins, losses, helpful products and services, and stories that solve people’s problems. By storytelling – I mean content with purpose.  Content that builds relationships. Raises your profile. And ultimately ends with a transaction. Not ‘once upon a time, in a far away land.’ I mean articles for newspapers and magazines, articles for online publications, blogs, social media posts, LinkedIn Pulse articles … get the picture? Ooohhhh those speak a thousand words. These are five common features of a great story: The Hero – The key player of your story. Rising Action – The small events that happen along the way leading to the climax. Climax – The boom time. The hero makes a decision in response to an action. Falling Action – This is the action after the climax. A Great Ending – Every story needs a conclusion. It often includes the reflection of the hero about what he/she has learned from the events in the story. You can adapt these features to any style of content marketing you do. Ho ho ho It’s coming up to the end of the year.  I have never understood the urgency over fitting all socialising into one month in the lead up to Christmas or the OMG I have to set goals because it is the end of the year.  To me, this sets you up for end of the year exhaustion leading to lack of motivation. This means guilt because goals have not been achieved...