PUBLICITY AND CONTENT WORKSHOP – BRISBANE AND GOLD COAST

PUBLICITY AND CONTENT WORKSHOP – BRISBANE AND GOLD COAST

Content is king.  Most of us feel like jesters when it comes to creating it – we’re either unsure of what to do, how to come up with interesting ideas that do not feel like they have been done to death or even if we have something of value to say. The best way to connect with your audience is to give them info, ideas, topics and useful content they can use to make their lives better and easier. Do you know what that means for you? You have created a valuable relationship – because people do not care how much you know until they know how much you care.  Give them content that doest that. ONE DAY WORKSHOP TO SHOW YOU – how to use it to connect with potential clients and convert into sales. How to use those awesome stories you know you have (deep down) to connect with journalists, who will share your story to MORE people? Do you freeze up when it comes to writing stuff for your Facebook page, your website blog or to share with the media about something awesome you have done? You are seriously not alone. I specialise in helping people find great stories to share across all these platforms.  I have 32 different ways to help you come up with things to write about. Great content helps you build powerful relationships. Great content – sharing information that informs, inspires and  educates is a tools you can use to get leads, make more sales, get publicity through the media and cement you as the authority in your space. Every single one of us in business has stories to share....
Rings of Affirmation Inspire Love

Rings of Affirmation Inspire Love

What words combined sum you up – your spirit, your heart, your values? Are you a Princess Warrior or a Love Warrior? Or maybe you Love Family? Or you believe in Infinity Love? Love Lockets has released a new range of rings where the power of positive affirmations extends all the way to the fingertips. Inspi{rings} feature six inspiring words – Love, Warrior, Survivor, Family, Infinity, and Princess – and can be worn in any combination desired. Hayley Birtles-Eades, Love Lockets founder, said you only need to look on social media to see how popular sharing positive quotes and words of affirmation are. “We are all about love so it made sense to come up with a piece of jewellery when people can create statements that suit their mood,” she said. “When you think about how we communicate with each other – through words and gestures – having powerful words in plain sight helps us connect more deeply with each other.” Love Lockets has grown from a small home-based business run from Hayley’s dining room to four retail outlets, a popular online store and distributors based across Australia. Hayley said when she was looking for a name the business, it was important to have a love theme…hence the name Love Lockets. “I believe in love. Love is everything – what you feel for your family, your children, your partner and for life. Everything we do at Love Lockets is based on love. We want to share that with as many people as possible. “Wearing a Love Locket or an Inspi{ring} shares with the world your story and what is...
Swarovski Falls In Love With Love Lockets

Swarovski Falls In Love With Love Lockets

World First Collection Launched For the first time, anywhere in the world, Swarovski has come together with Love Lockets launching an exclusive collection. Hayley Birtles-Eades, Love Lockets CEO, said working with Swarovski creating a unique range of cuts and colours never seen has been exciting. “This range is exclusive for our customers. The colours are stunning and beautiful and combine with the distinctive cuts – you have a recipe for a gorgeous piece of jewellery,” Hayley said. “Anyone can sell Swarovski but they are not allowed to advertise the crystals with the brand’s logos – we are. That’s what makes this a true partnership.” Each crystals comes with its own serial number that can be registered on the Swarovski site. Hayley said Swarovski has also chosen us to launch its new product to the world. “‘Stardust’ are a shimmering tiny faceted crystals and polished balls. They form the most amazing backdrop for the crystals and Love Locket’s other charms and gems,” she said. Love Lockets has five retail outlets across Australia – four in Brisbane and one in Newcastle. Hayley said three more will be opening before the end of the year. “Yes, you can buy a Love Locket online but building a Love Locket is such a personal experience, coming into one of our stores means you can immerse yourself in the hundreds of gems, crystals and charms,” she said. “A floating locket is such a special way to capture treasured moments. Every locket tells a story – of love, happiness, loss and adventure. Whatever the person wants to...
Beware The 2%ers Costing Your Business

Beware The 2%ers Costing Your Business

New Book Reveals How To Handle The Rule Breakers In every workplace, there is a small number of people that defy the norms, break the rules and wreak havoc complaining, whingeing and just being difficult. Human resources expert Di Armbrust’s new book The 2% Effect – Removing Complexity and Managing for High Performance shows businesses how they can be more productive and profitable by tapping into four principles to ensure this small number of people do not significantly damage their business. “We are all in business to make a profit and generally our employees get that but when you find people on your team that do not align with your values, you get that 2% who make your working life difficult and impact your profitability,” Mrs Armbrust said. “Typically, managers have difficulty in dealing with these people – sometimes it is because of union involvement or having to deal with the complex employment laws, for others it is just the struggle of having to deal with the person. These people need to be managed because of the effect they have on the business and the other 98% of people in that business.” Mrs Armbrust draws from decades of experience of working on the frontlines of human resource management and her book is filled with examples that show a ‘one-size-fits-all’ approach does not work. It also draws on her broad business experience to offer other principles that also improve business performance. “Understanding 98% of your team are always going to do the right thing and there is a efficient process to either bring the 2% back into the fold or...