I love SourceBottle. It is a great tool connecting journalists, bloggers, podcasters, and charities with great sources (that’s you) with information needed, prizes, content and comments.
For those who struggle to make connections with the media – new and old – SourceBottle fills that gap. The journalists are already there looking for great talent and you have great stories to share. A match made in heaven…oh, and it’s free to sign up.
BUT…do you feel like your SourceBottle pitches are venturing into the void of media pitches, never to be read, responded to or acknowledged. You answer call out after call out and you feel like you are wasting your time.
There are over 30,000 registered users in this free platform. How do you ever stand out amidst this noise?
You just have to get smarter with your pitching (that means the information you share when responding to a call out).
I was really fortunate to meet Bec Derrington recently and she shared some great tips on how you can make the most of SourceBottle. So…this is the hot info straight from the source:
Don’t Waffle – keep your pitch brief. This is not the time to tell your life story. The call out will be specific about what they want in terms of info. The poster wants to find the BEST person to talk to and they do not have all day. Journalists, in particular, are working to deadlines. They just want the info and want it NOW. Tell then who you are, what you do, why you are an expert at what you do and explain why you are the best person to help them.
Like A Ninja – respond quickly. Bec says do not wait until the deadline because by then the poster could have 60 responses. Given how busy we all are, would you not take the first and best responder? I know I would. I do not have time to go through 60 pitches. I will be looking for people who respond in a timely and informative way.
Keep Your Powder Dry – do not give away all your info. You do not have to answer all the questions in detail. It is enough to establish you can answer by showing why you are the best person to talk to. Often, the questions are examples of what the journalist will be asking you – giving you a heads up. Also comes down to keeping your response brief.
Shiny Star – showcase your expertise and experience. The poster wants to know WHY you are the best person to talk to. Share your achievements, education, recognitions, papers written – anything that shows you know your stuff. This is where you explain your position on the call out – do not be wishy washy; be firm and show conviction in your message. You want to demonstrate why you have the stance or position you hold on the topic.
SoureBottle is great because you can select the topics that you can speak on and indicate how often you want to receive the call outs. I check Sourcebottle three times a day…but as soon as I see the email come through, I am on there trawling for media ops for my clients.
But hey, I get that you only have so many hours in the day.
That’s why I have set up a new service Media Call Out.
For $177 per month, we will respond on daily basis to calls on SourceBottle and other media call out platforms using a library of responses we create with you. Set up of this service is $397 – we spend two hours with you gathering information about the type of stories you want to respond to and then create a series of media pitches that can used across SourceBottle and all of our other contacts. We will register you as an EXPERT Source on SourceBottle to further raise your profile.
If you’d like to ramp it up, we can add media release distribution to this package. For an additional $423 per month, we will write a media release for you and send it to curated media contact list just for you. All up that is $600 a month for one media release to your ideal media contacts, follow up calls, plus daily media call out site monitoring and responses.
Saving you time but still ensuring you are out there getting noticed. If you’d like to know more, contact us on email@example.com