If you want to understand how to use PR for your small business, How To Be Your Own Publicity Genie online course will lead you through the basics of cementing your marketing foundations, finding your stories and then who to send them too.
If you have a small business (and a small marketing budget but want big results), are an author, speaker or expert that wants to boost your profile or have a story that needs to be told, this course will make it happen.
Stop being the best kept secret. Be proud of what you are doing and share it far and wide.
Know the best PR person for your business is YOU. Embrace your inner storyteller. Embrace the power of great content.
Be Your Own Publicity Genie.
We go beyond mainstream media and explore second tier and online publications, which offer you access to your ideal client.
We set your foundations by crafting your influencer bio, your key messages and get to really know and understand your target audience so when you are creating stories, you speak to their heart and their painpoints.
If you have ever wanted to be well known for what you do, get more clients because they know you actually care about them and become a content creation machine, How To Be Your Own Publicity Genie has the tools to help you accomplish this.
At $497, you get unlimited access to the course, jampacked with everything I know about the media, PR and storytelling. With over 30 years of journalism, marketing and PR experience under my belt, that’s alot.
Every module comes with a workbook and templates that supports your learning. The exercises will help you focus on your message and where you want to have it heard. By the end of the course, you will have 12 months worth of story ideas (you can use for blogs, videos, stories, articles and media releases), media contacts and an understanding of where your story needs to be heard and have created your PR plan.
You will also receive exclusive invitations to Publicity Genie events, webinars and workshops that will suport your business growth.
Our secret Facebook page is your place to showcase your work and ask questions.
Every month, we will hold a Q&A webinar where you can ask all your questions (even the ones you thing are silly).
Here’s what we cover:
Five modules. Twenty three lessons – at your pace. Go as fast or as slow as you like.
Ground control – Introduction and Overview of PR
Lesson 1 – What is PR?
Lesson 2 – Why you need PR
Lesson 3 – PR with purpose
Lesson 4 – 15 tips for success
Getting your foundations right
Overview – what you need to get right
Lesson 1 – Who is your business bestie – client avatar
Lesson 2 – Your USP and POD
Lesson 3 – Key messages
Lesson 4 – What are the questions you are always asked?
Five Ps of Publicity:
Lesson 1 – Purpose – What do you want to achieve? What is your business purpose?
Lesson 2 – Personal – Finding your story.
Lesson 3 – Prepare – Creating content that connects and converts
Lesson 4 – Plan – Creating your content calendar
Lesson 5 – Process – delivery and creation of plan
Lesson 6 – Pitching stories
Lesson 7 – Writing releases, blogs, social media posts
Lesson 8 – Building your black book
Lesson 9 – Media release distribution and the follow up
Lesson 10 – Media interview preparation
Lesson 1 – How to leverage your PR
Lesson 2 – Repurposing your content
Lesson 3 – Measuring for success
Lesson 4 – Other marketing strategies to use
Lesson 1 – Tip and tricks to master building your profile
Once you have purchased the program, you will receive a welcome email within 24 hours with details of how to get started.