You have excellent stories to tell and share that you can use to get publicity. Starting with your personal story – this will be the basis of your bio. You can use this on many platforms – Facebook, LinkedIn, your website and in your media/speakers kit.
People tell me one of the hardest pieces content to write is their bio. It is hard to write about yourself, how good you are and what you have achieved. There’s this thing call modesty – many of us humans have a real problem bragging about ourselves.
But … being able to capture your story, for a bio, in 300 words is important if your goal is to build your profile and connect with your perfect audience – they want to know more about you. After all, the end goal is to help people find ways to know, like and trust you … so they do business with you.
Who are you – your bio story
Bios are typically written in the third person, as if someone else is describing what you do. Your bio should include the most relevant details pertaining to your subject matter or expertise which can include:
Your area of expertise
Any major media coverage or publicity you’ve received
Publications you write for
Awards you’ve won
How you’ve helped people
Relevant business experience (if you offer related business services or you’re a speaker
Bios that captures attention are the ones that make the reader want to know more about you. They are authentic, personal, and reflect your personality. Anyone can write a resume, your bio is your chance to begin your story strongly.
What makes a great bio?
The key to writing a great bio is to keep it interesting, avoid meaningless jargon and remember you are writing for an audience. The purpose of your bio is to highlight your skills and expertise, but it is also vital to build your brand. Make sure it stands out.
I always write a long one first putting in all the below info … and then I edit it so I have a 50, 100, 200 and 300 and 500 word bio I can use for social media platforms, a website, speaking gigs or for PR purposes.
Tips to help write your bio
Who is your audience?
Work out who you are writing for – your bio style will change according to your audience
Tell a story
Focus on what you do, not who you are and what you want
Use action words
Write in third person (change the name to someone else – may make it easier to write about someone else than yourself)
Ask your friends and colleagues for five words that describe you … and ask them for a sentence about what you are good at (you never know, they may give you enough you do not have to do too much work)
Give specific examples
Share personal and professional insights
Convey your why or your purpose
Focus on your expertise
Focus on what you’re an expert at and be specific
Your bio is not a resume; it’s a chance to highlight your achievements and results
Use simple language
Keep the language fresh – avoid clichés and jargon
Use active voice and strong verbs
Use short and long sentences
Keep paragraphs short – between four and six sentences, focusing on one subject
It does not matter what you’ve done, people want to know what is in it for them
What is your value proposition – the value you deliver?
Personal, voice and style
Inject your personality to show you are a real person
Open with your name
Use third person – it is easier to write about you if you pretend it is not you
Always review your bio and update when necessary
This is part of series on creating your media kit.