PR is everything you say.
Everything you do.
Everything people say about you.
Before you kick off your PR journey, it is important to understand what PR is and how you can use it. It is:
- Any activity keeping your brand or you top of mind in a positive way
- Not just about the media…brand messaging and positioning, awards and speaking engagements, social media, media training, thought leadership, blogging, content marketing
- Earned media – you did not have to buy it
- Repeat media – you need more than one media win to stand out
PR is like a seed; it takes time to take root and needs to be nurtured to grow. It:
- Is a long term strategy
- Builds loyalty, recognition and connections
- Builds relationships – maintaining healthy media relations
- Amplifies your profile – here today, gone tomorrow. PR is about getting key messages out to targeted media outlets
My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens. Alvin Adams
If some dude from the 1800s thought this about PR then, do you see how valuable it is for your business now?
Wanted and needed
There are thousands of journalists and content platforms on the lookout for good stories – they NEED THEM.
The problem is you probably think you have nothing to say, or are not sure how to go about reaching out, or think you need to employ an agency to help you.
PR is no longer the sole domain of big business. Journalists want to share news from all types of businesses. What you have to share, they want to hear about. Small business is an integral part of the economy; you are innovator, a leader, a mover and shaker, you stand out because you got off your behind and put everything on the line to create something for yourself. Share that passion with more people.
PR is something that can be used by ANY business, not just big organisations with PR departments, and not just those who have big marketing budgets. That means YOU …yes little old you with the one-man show, or the three employees, working away in your home office. PR is ideal for those without a big marketing budget because the action of doing PR generates free media coverage and publicity.
PR is not just about getting media coverage; it’s also about the relationships you establish with your audience, clients, and other stakeholders through networking, speaking gigs, social media, blogs and other interactions. PR is about communicating with the audiences that matter to you.
You are already doing it
You are probably doing PR without even realising it – your content marketing, the posts on Facebook and Twitter, your Linkedin profile, the talk you did at the local networking group …
PR can benefit your business in many ways… and can dovetail with your current marketing plan (do you have one?). PR helps get you noticed, build your reputation and profile. Chances are many of your competitors have not considered PR as a strategy either – so it can set you apart. I know I am harping on about this but I really need you to get that PR is not something other people do … it’s something you SHOULD be doing RIGHT now.
Answer these questions…
- Do you want to boost your brand profile?
- Do you want more people to know about you?
- Do you want people to have a clearer understanding of what you do?
- Do you want to stand out against your competitors?
- Do you want more customers and clients?
- Do you want to be seen as an expert in your field?
Yes? A PR campaign will help you achieve this.
If you want a hand to get started, email firstname.lastname@example.org to set up a 20 minute ‘let’s see what you can do’ call.